Scientific Search Engine Marketing

Scientific Search Engine Marketing
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By:"Jerry Work"

Published on 2008-08-13 by Search Engine Marketing

\u003cb\u003eKeyword research\u003c/b\u003e is the lifeblood of any search engine marketing campaign – \u003cbr\u003e\npaid or natural. Success in search engine marketing is about focus. If you don't \u003cbr\u003e\nhave a specific focus for your search engine marketing efforts, you'll likely end up\u003cbr\u003e\n ...

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Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.

This Book was ranked 16 by Google Books for keyword keyword research.

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