Building Findable Websites

Building Findable Websites
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By:"Aarron Walter"
"Computers"
Published on 2009-02-02 by Peachpit Press

The bad guys always wear \u003cb\u003eblack hats\u003c/b\u003e and the good guys sport white ones. \u003cbr\u003e\nNeedless to say, it's a good idea to stick with the white \u003cb\u003ehat\u003c/b\u003e stuff that we'll be \u003cbr\u003e\ncovering in this book rather than delving into the dark side. Otherwise, In the \u003cbr\u003e\nworld of \u003cb\u003eSEO\u003c/b\u003e, ...

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This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

This Book was ranked 10 by Google Books for keyword black hat seo.

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