Marketing Through Search Optimization
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By:"Alex Michael","Ben Salter"
"Business & Economics"
Published on 2007-12-20 by Routledge
A technique is 'white hat' when it conforms to the submission guidelines set out \u003cbr\u003e\nby a search engine and contains no kind of deception in order to artificially gain \u003cbr\u003e\nhigher rankings. \u003cb\u003eWhite hat SEO\u003c/b\u003e is about creating a compelling user experience ...
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Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites. Submitting to search engines is only part of the challenge. It is also vital to prepare a website through \
This Book was ranked 17 by Google Books for keyword white hat seo.
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