Youtility
ZAferP7kCqEC
240
By:"Jay Baer"
"Business & Economics"
Published on 2013-06-27 by Penguin
If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. From the Hardcover edition.
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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: \
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