Outsmarting Google

Outsmarting Google
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360
By:"Evan Bailyn","Bradley Bailyn"
"Business & Economics"
Published on 2011-03-16 by Que Publishing

I am what's known as a white \u003cb\u003ehat SEO\u003c/b\u003e. Originating in the movies where the \u003cbr\u003e\nheroes wore white \u003cb\u003ehats\u003c/b\u003e and the bad guys wore \u003cb\u003eblack\u003c/b\u003e, the terms \u003cb\u003eblack hat\u003c/b\u003e and \u003cbr\u003e\nwhite \u003cb\u003ehat\u003c/b\u003e are used in the world of \u003cb\u003eSEO\u003c/b\u003e to denote two separate optimization \u003cbr\u003e\nphilosophies.

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“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your company might as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search

This Book was ranked 15 by Google Books for keyword black hat seo.

The book is written in enfor NOT_MATURE

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