Content Marketing

Content Marketing
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By:"Rebecca Lieb"
"Business & Economics"
Published on 2011-10-01 by Que Publishing

\u003cb\u003eKeyword\u003c/b\u003e. \u003cb\u003eResearch\u003c/b\u003e. • Google AdWords \u003cb\u003eKeyword\u003c/b\u003e Tool—Displays other keywords \u003cbr\u003e\nrelated to a term you enter. Keywords can be sorted by search volume popularity. \u003cbr\u003e\n• Google Trends—Provides insights into broad search patterns.

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Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent \

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